Results | geob370

Weston Fritz: Geob 370

The highest score wins!

Overall the marketing analysis provided me with some very interesting information and trends. The highest valued areas generally occur in less dense residential areas away from transportation routes far from city centers. The best areas are in the west side of Vancouver around south lands,Shaunessy, and the endowment lands. West Vancouver also had very high scores with most of the DA's scoring above the average. These scored taper off as you move into north van but are still very good. Burnaby, Richmond, Coquitlam, delta, Pitt meadows, maple ridge and were variable but not as bad as east Vancouver and surrey.

Highest scoring DA (8.239237) is in West Vancouver and in the second highest was located in the endowment lands. The lowest score (0.831912) was found in the downtown east-side area.

Same Map but with equal weights: Overall very similar, but with a slightly higher average.

Percentage of people who speak Chinese most often at home

This map represent the ration of detached houses to apartments. These represent completely different types of landscape services that reflect different types of customers. These areas correspond with lower value areas on my map but there is no evidence to conclude that the ratio of apartment units to detached houses necessarily is actually associated with value.

Conclusions: Overall this was a very interesting exercise to undertake. The most challenging part of this project was to create meaningful variables that accurately reflected what I was interested in, in the real world. Many of the variables in the census tell similar but slightly different stories. It is hard to estimate the validity of my map in the real world. The census information is from 2005, and it is hard to say whether or not my criteria reflects real world decision making. It was also evident when messing with different weights and classifications methods that each map can reflect many subtle misrepresentations. They do though provide interesting insight into general trends in population demographics. I do believe over all I was able to identify higher value area but there is always variation and generalization in representing the real world. As far as marketing decisions go the higher value areas can represent areas worth spending more on. It might be worth translating marketing materials in the higher value and large Chinese populations.

Ratio of residential dwelling units to apartment units

This map has some very interesting patterns. There are really only three really Chinese areas in GVRD. These are south-central Vancouver, East Vancouver and Richmond. The east side area was one of the ares that scored lowest on my value map, but the central-south area was one of the highest scoring. These seem to represent distinct population with very different income, age, and income.

(0s represent areas with no residential units at all)